Swiss performance brand ON Running teams up with Spanish fashion house for dramatic new line
Swiss performance running brand ON Running and Spanish luxury fashion house Loewe have joined forces to launch a capsule collection for 2023 that combines sleek athletic wear with high-end fashion.
The collection features a range of pieces designed for both men and women, including jackets, shirts, pants, and sneakers. Each item seamlessly merges the technical expertise of ON Running with the artisanal craftsmanship of Loewe, resulting in a unique and stylish offering.
“The new collaboration, which features eight items, features a mashup of Loewe’s creative director, Jonathan Anderson, and ON’s global head of design, Thilo Brunner.
It meant venturing a bit into the unknown in a very good way. And collaborations are the most interest, I believe, if the other side has the same requirement in terms of quality, but has a very different point of view. When very different points of view meet or even clash, that’s mostly when refreshing and new stuff comes to life,” said Brunner.
The standout piece of the collection is the limited-edition ON Loewe sneaker, which combines ON Running's award-winning CloudTec sole with Loewe's signature leatherwork. The result is a shoe that's not only high-performing but also stylish enough to wear out and about.
Colours for the new shoe include pale turquoise, pale yellow, lilac, pale green, grey, and black, as well as classic white.
This is the second time the two rather distinct brands have combined forces to dramatic effect.
The collection also includes a range of performance wear made with ON Running's innovative technical fabrics, such as breathable and moisture-wicking materials. Loewe's touch can be seen in the design details, such as the use of bold colors and geometric patterns.
The collection is set to launch in select stores worldwide in early 2023, and is sure to be a hit with fashion-forward runners and style-savvy sports enthusiasts alike.