Sporting Life Brings the Iconic 10k to Ottawa
Canadaâ€™s Premier Run for Kids with Cancer set to hit the streets of Ottawa this spring
NOVEMBER, 2014 – Sporting Life will be bringing its legendary 10k run to the streets of Ottawa this Mother’s Day, Sunday, May 10, 2015. This iconic run started in Toronto in 2003 where residents run down Yonge Street in support of kids with cancer. This year, Sporting Life has added a run in Ottawa. In this event, runners and walkers will travel along the Rideau Canal in support of children at the Children’s Hospital of Eastern Ontario (CHEO) Foundation.
Sporting Life has embraced the Ottawa region, first by opening a new location in Lansdowne Park, and now hosting a 10k run which benefits this great community and local hospital. The Sporting Life 10k Ottawa target is to raise over $100,000 for the CHEO Foundation, while hosting 5,000 run participants. Net proceeds from the run go directly to the CHEO Foundation.
“We are so excited to work with Sporting Life on their first 10k event in Ottawa,” says Connie Lebrun, Corporate Development Officer, CHEO Foundation. “With net proceeds going to the children’s hospital, this event will generate essential funds to further our support of local children and families in need.”
Registration for the 10k is now open. The registration fee is $45, which provides the participant with a $35 Sporting Life gift card, a $20 Saucony gift card, and a Saucony technical tee. If participants raise over $100 for this great cause, their registration fee of $45 is refunded.
“When you weigh the price to run and what you get with the offering participants are virtually running for free,” says John Roe, Director of Marketing Sporting Life. “Plus you add in that when you raise over $100 you get your registration fee back…it’s a win win for both the participant and the charity. What makes the Sporting Life 10k different than all others is that all the net proceeds go to the charity.”
The event takes place on Sunday, May 10, 2015 along the scenic route of the Rideau Canal, with the post run party hosted at the newly revitalized Lansdowne Park. The run is perfect for families looking to support their community in a fun and active setting.
“CHEO’s continued efforts to promote healthy, active living for our children and youth makes the partnership with the Sporting Life 10k an incredible fit,” says Kevin Keohane, President and CEO of the CHEO Foundation. “We believe our local running community will embrace this marvelous new initiative.”
“The Sporting Life 10k Toronto has almost double in size in the last 2 years and raised over $2.3 million for kids with cancer,” continues Roe. “We are excited to bring this run and fundraising potential to the citizens of Ottawa.”
The team at MAX VO2 Management will be managing the run and is excited to be launching the inaugural Sporting Life 10k Ottawa.
“We are committed to bringing the same level of quality, professionalism and organization to the running community in Ottawa as is experienced by all participants in the Toronto Sporting Life 10k,” says Cory Freedman, CEO, MAX VO2 Management Inc.