Get Out There Magazine is Canada’s most-widely distributed network of regional sports and outdoor publications. We reach over 160,000 active Canadians each issue. Our two regional editions are available in every Canadian province and online our interactive digital magazines extend the life and reach of ads across Canada and around the world.
Request 2009 Media Kit
Top 5 Reasons to Advertise
Buy by the Numbers
Paid vs. Controlled Circulation; A Myth Debunked
Online and Digital Advertising
Custom Publishing
Upcoming Deadlines
Contact Us
Request 2009 Media Kit
Click here to request our 2009 media kit.
Top 5 Reasons to Advertise
- Get Out There is included in over 200,000 race bags and event kits each year, placing your ad directly into the hands of participatory consumers.Get Out There distributes over 200,000 copies of the magazine each year in race kits at a variety of running, cycling, triathlon, adventure racing and charity events. If you only benefitted from our race kit distribution (31% of our total annual distribution) you’d reach more highly qualified participatory Canadian athletes than subscribers to these publications combined: Explore, Pedal, Ski Canada, Canadian Running Magazine, Triathlon Canada Magazine and iRun.
- Get Out There has the lowest CPM of any comparable publication (see table below).
- Get Out There is distributed in every province in Canada, with targeted advertising opportunities in two regional editions
- Your ad is included in Get Out There’s digital edition at no additional cost, increasing your ad’s longevity and reach. Read sample digital editions now: East Edition, West Edition.
- Get the best of both worlds by reaching our audience of both cross-over and recreational athletes, as well as “the converted”.
Vertical magazines preach only to the converted and don’t reach cross-over or recreational athletes. Mass media such as newspapers don’t offer a qualified audience, resulting in wasted ad dollars. With Get Out There you get the best of all worlds!
There is no more efficient or cost-effective way to reach large numbers of active Canadians than through Get Out There Magazine.
Buy by the Numbers
|
subscribers |
total distribution |
cost-per-thousand* |
Get Out There |
6,228 subscribers to the digital edition |
86,228 |
$59 |
Ski Canada |
13,504 |
45,276 |
$110 |
Explore |
15,938 |
28,581 |
$218 |
Triathlon Canada |
4,621 |
10,852 |
$191 |
Cdn. Running |
have not published |
40,000 (from claim based on first issue) |
$90 |
Pedal |
have not published |
15,000 – 20,000 |
$143 |
*Cost-per-thousand is based on published one-time, full colour, full page advertising rates, based on total distribution numbers.
Paid vs. Controlled Circulation; A Myth Debunked
Curious about the value of paid vs. controlled/request circulation? So were we. So we asked all the hard questions and found the answers.
The Magazine Publishers of America recently published a study based on independent research indicating reader response to ads is the same whether the ad was read in a controlled circulation or paid circulation magazine. The full report is available here.
In 2008 Get Out There launched interactive digital editions of the magazine (read our digital editions: East Edition, West Edition), now boasting over 6,500 request subscribers per issue. In addition, over 100,000 people are sent the link to the digital edition through our event and club partners. Now you can benefit from both controlled circulation and request circulation with a single ad buy!
Online and Digital Advertising
Get Out There Online is Canada’s hub for sports and outdoor activity information. Thousands visit our site each month to stay up-to-date on the latest news and events and to plan the activities they will participate in. We offer a complete suite of online advertising opportunities with banner advertising in our bi-weekly e-newsletters (click here to view a sample of our bi-weekly Get Out There Report: East Edition, West Edition), banner advertising on our website and enhanced electronic advertising in our digital editions (read our digital editions: East Edition, West Edition).
Custom Publishing
Get Out There offers a range of custom digital and print publishing options. Our team of expert writers, editors and designers can create a dynamic and interesting branded opportunity for you in our print or digital magazines, or create a stand-alone digital version of one of your existing publications (view custom publishing example).
Upcoming Deadlines
March/April 2009
Booking deadline: February 1
Ad material due: February 8
May/June 2009 issue
Booking deadline: April 1
Ad material due: April 8
Contact Us
Canadian Sales
Podium Media Group
Robert Lauder
1-866-814-6247 (MAGS)
adsales at getouttheremag dot com
U.S. Sales
Endurance Sports Media Group, Inc.
Brook Gardner
1-541-617-0885
brook at endurancesportsmedia dot com
Consumer Products Sales
Martin Seto
416-907-6562
martin at getouttheremag dot com
