An advertising campaign in Get Out There extends far beyond a traditional print ad in a magazine or a banner ad on a website. Get Out There offers advertisers a customized approach that incorporates a broad range of media options, social networking communities and promotional opportunities. We help you reach your prospective customers in ways that set you apart from your competitors and cement your brand in the minds of active Canadians. We activate our audience on your behalf.
Here are a few recent examples of added value programs we’ve created on behalf of our customers.
Face-to-face contact with readers
Get Out There Magazine Summer Skills Clinics in partnership with Salomon
In conjunction with a national ad campaign, Salomon was interested in driving business to their new brand store in Toronto. We organized a series of clinics at the store, generating brand awareness for Salomon and contributing directly to bottom-line sales at the new store. We also partnered with three Salomon-sponsored sporting events for the clinics, providing a tremendous opportunity for Salomon to leverage their existing sponsorships of these events. See how this promotion was marketed.
Integrated print and online interaction with readers
The North Face and Get Out There’s Annual Reader Survey
Annually Get Out There surveys its readers to establish a demographic profile and understand their buying and participation habits. In order to create buzz for the survey, we worked closely with The North Face to develop five fantastic “head to toe” apparel packages to raffle off to readers who filled in the survey. The result? The best response to the survey we’ve ever had - and an opportunity for The North Face to showcase some of their seasonal products. See how this promotion was marketed.
Program extension in print
Get Out There’s Big Pick-up Series
In recognizing our major event advertisers who distribute Get Out There at their races, the Get Out There Big Pick-up Series was born. This double-page spread ran in 4 issues this year, offering these advertisers tremendous added value and exposure, while promoting the fact that Get Out There Magazine would be available for pick-up in race kits at these events. The program was tremendously successful both in directing our readers to major events where Get Out There was made available to them and offering additional impressions for the participating advertisers. See how this promotion was marketed.
Brochure distribution at shows
We know that many of our advertisers print brochures and have a hard time getting them into the marketplace. At many of the consumer shows we attend each year, we set up stands and booths where we display our advertisers’ brochures alongside Get Out There Magazine. As opportunities like this are available, we extend them to both advertisers (at low cost) and non advertisers.
In Canada: Robert Lauder, 905-655-0863
In the United States: Brook Gardner, 541-617-0885
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Submit your 2012 and 2013 events here.